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My Fire TV is brilliant but this £230 Prime deal is one I can’t ignore – I’m getting rid of it

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AMAZON has cut prices on its smart TVs for its 48-hour Prime Day sale.

You can now snag the 43-inch Fire TV 4-Series for a huge 47% off, down to just £229.99. At that price, I’m ready to make the upgrade.

Amazon 43-inch 4-Series 4K Fire TV,
£229.99 (was £429.99)

UPDATE (08/10): Amazon has marked this deal as . There are alternative 43-inch deals from (£229) and (£179).

The 43-inch Fire TV is currently sitting at number three on .

It's not every day you come across a 4K TV of this quality for under £500, which explains why it’s flying off the shelves.

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The is now nearly half price, the lowest I've ever seen it at £229.99. That’s enough to get anyone excited, including me.

I still remember splurging on Amazon’s 32-inch Fire TV a couple of years back, paying full price, only to watch it drop during Prime events.

It’s served me well, but with upgraded optics, a larger screen, and enhanced audio on this 4-series, I’m not making that mistake again.

I’m ready to say goodbye to my old model and snag the for a bargain at £229.99.