NEW LOOK
Who is Tiger Woods’ new sponsor?
There's something new about Tiger Woods at the Masters
TIGER WOODS is hoping to roll back the years at the Masters 2024 - and the golf legend has a new look for inspiration.
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Woods, 48, shocked the sporting world in 2023 when he announced that he was quitting his 27-year $500million partnership with Nike.
But the 15-time Major winner wasted no time in announcing who he would be going into business with next.
It is a company that he already has history with as the pair have been in cahoots since 2017 when Woods signed an endorsement deal with them.
And SunSport can reveal what the golf icon's sponsor is and why he ditched Nike.
Who is Tiger Woods' new sponsor?
Woods revealed that he has replaced Nike for TaylorMade and together, they have formed the Sun Day Red Brand.
Read more on Tiger Woods
The new sponsor logo features a tiger with 15 stripes representing each Major win Woods has on his resume.
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And it has been confirmed that the brand will officially launch on May 1, 2024.
Sun Day Red unveiled the brand with a statement that read: "It's a narrative of Tiger's incredible achievements, a visual tribute to a career that has inspired millions.
"But the designs go further, embedding Easter eggs for the fans, including a 15-striped tiger emblem representing his 15 major wins."
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Why did Tiger Woods leave Nike?
Tiger Woods revealed that he has secrets on how to adjust apparel that can help him play better and he is willing to share them with the world.
Speaking about Sun Day Red, Woods said: "I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better.
"There are things that I could tell you that no one knew I was doing over the years.
"I'm ready to share those secrets with the world.
"Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it's on the course, or in life.
"We will be anchored to putting the athlete first in the product decisions we make."
How can I watch Tiger Woods at the Masters?
- The Masters 2024 will be broadcast LIVE on Sky Sports Golf throughout the tournament in the UK
- Sky Sports customers can live stream all the action via the NOW TV app.
- In the US, the first two days of the tournament will be broadcast on ESPN, with coverage starting at 3pm ET.
- While the final two days of the Masters will air on CBS with coverage starting at 3pm ET on Saturday and 2pm on Sunday.
- Alternatively, you can keep up to date with all the latest from Augusta by following SunSport's live blog.
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