FREEZE the Fear viewers have slammed the new BBC survival series as "utter rubbish" - with some even switching off just minutes into the first episode.
The weekly show, which aired debuted on Tuesday night, follows a batch of celebrities taking on challenges in sub-zero temperatures.
Holly Willoughby and Lee Mack will be guiding the stars, while extreme athlete Wim Hof - who is best known for his ability to withstand icy conditions - will be the one pushing the recruits to their limits.
The Dutch motivational speaker holds an impressive 26 world records for his ability to combat the freezing cold - and even has a breathing method named after him.
Despite his impressive CV and the show's originality, the majority of viewers were left scratching their heads, with one questioning: "What's the actual point of this show?"
In fact, some claimed to switch off just minutes in and one viewer even called for the series to be cancelled before the end of the first episode.
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Alongside an emoji of an angry face, one person vented: "Was really looking forward to Freeze the Fear, but the dramatics of it is making me cringe so bad. Truly awful."
Echoing their comments, someone else fumed: "How on earth has Freeze the Fear been commissioned by the BBC? It's complete utter rubbish."
Others savaged the show for airing as the cost of living spikes.
"Look how wonderful it is to be cold," one sarcastically wrote, adding: "Is this a Government-sponsored information show to get us to turn that central heating off?"
In agreement, another viewer questioned: "What’s the actual point of this show? To help people cope with the energy crisis?"
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Running for six episodes, Freeze the Fear will feature a host of famous faces.
Some of those notable personalites include former Manchester United captain Patrice Evra, broadcaster Gabby Logan, weatherman Owain Wyn Evans, and singer Algie Boe.
Freeze The Fear continues on Tuesday, April 19 at 9pm on BBC One.
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