CELEBRITY Big Brother is back for 2025, with a fresh batch of housemates shacked up together in a brand new house.
In December 2024, The Sun exclusively revealed that the location of the famous house was making a major move.
Where is the Celebrity Big Brother 2025 house?
Big Brother was originally based in Bow, East London, before it moved to Elstree, Borehamwood in 2002 — where it remained until its demolition in 2018.
When ITV brought back Big Brother in 2023, they moved the famous house to Garden Studios, which was a newly-built studio in West London.
However, the Big Brother compound was later rebuilt in a new London location for its celebrity series in Spring 2025.
A source said: "ITV has made the decision to leave Garden Studios, which has been its home in a sound stage since its return.
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"It's been a bit of a shock to crew working on the show, given they only moved in last year and it's a five minute walk from Harlesden Tube station, which is super accessible for staff and fans coming down to the live shows.
"There have been previous disturbances at the studio during filming, such as revellers sailing down the adjacent canal and members of the public flying drones over the garden.
"Plans were considered to move the show back to its former home at Elstree Studios, but ultimately that's been decided against.
"Bovingdon Airfield Studios, which is where Dancing On Ice is filmed, was also on the table, but execs have picked a new location in London."
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How long do contestants stay in Celebrity Big Brother house?
If the housemates go the distance, they have the potential to be in the CBB house for around 19 days — this is how long the 2024 series lasted.
Of course this means they have to survive not being evicted by the public.
Celebrity Big Brother kicks off on April 7, 2025.
And while the show's end date is yet to be officially announced, the final will likely take place on or around April 25.
What are the Celebrity Big Brother house rules?
Just like the civilian Big Brother series, the celebrities must adhere to strict house rules.
The show is known for being a stickler for the rules, and any broken usually results in a "punishment" of some sorts.
What we know about the CBB 2025 cast so far

As of March 25, 2025, the official Celebrity Big Brother line-up is yet to be released.
But there are a number of rumours swirling and a several of the show's cast have already been revealed.
Among the rumoured names to feature on the CBB 2025 are boxer and former Love Island star Tommy Fury and Eastenders actor James Bye.
On March 5, 2025, The sun was the first to announce that Daley Thompson was in 'advanced talks' to join CBB 2025.
The Sun also exclusively revealed the following celebs will be appearing on the show:
- Coronation Street's Jack P Shepherd, best known for playing Gail Platt's wayward son David Platt
- Towie legend Ella Rae Wise
- Drag Queen Danny Beard, who reached the semi-finals of Britain's Got Talent and won Ru Paul's Drag Race
- Love Island hunk Chris Hughes
The rules are:
- No contact with the outside world while they are in the house. The housemates also aren’t allowed to make attempts to communicate personal messages to their loved ones.
- Housemates are filmed 24 hours a day and must wear their personal microphones at all times.
- The celebrities must visit the Diary Room everyday.
- Housemates must take part in nominations and always give a valid reason for their nomination - they are also banned from discussing their choice with their other housemates.
- They must take part in all of the shopping tasks that Big Brother set them.
- Unacceptable behaviour will not be tolerated in the Celebrity Big Brother house.
Reality TV salaries revealed
Towie:
Cast members are put into four pay bands based on their popularity.
Reality veterans Bobby Norris, James ‘Diags’ Bennewith, Georgia Kousoulou, and Chloe Sims were in the top tier, which meant they commanded £450 an episode.
Others were paid £350, £250 or £90 if they were a newcomer trying to prove their worth.
Geordie Shore:
The MTV show reportedly paid cast members £1,000-a-month for their wild antics in the early days of the show.
Veteran Sophie Kasaei revealed the cast had to work other jobs to supplement their income.
She said: “When we first started the show we got absolutely nothing.
“The most we ever got was £1000 a month and we couldn’t survive on that, obviously after tax as well.
“Most of us worked at the call centre because in Newcastle there’s a lot of call centres because we can sell you the dream, we’re very friendly and warm and trustworthy.
Gogglebox:
Each household is paid the same monthly allowance of £1,500.
A show insider revealed the fee is then split amongst contributors at their own discretion.
They also get to tuck into a free takeaway of their choice twice a week to keep them fuelled during long filming sessions.
The armchair critics have to watch 12 hours of telly a week in total - which is divided into two six-hour stints.
I'm A Celebrity:
The jungle show is a jewel in ITV's crown with a bumper budget to boot. Payments are tailored to the individual, with the greater their fame or controversy factor, the bigger the cheque.
Nigel Farage reportedly bagged £1.5m for the last series - the most in its history.
While eventual series winner Sam Thompson was a snip at £80,000. This Morning's Josie Gibson is said to have pocketed £100k while Britney's sister Jamie Lynn received an impressive £250k.