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JEFF Brazier was left visibly squirming in awkward scenes on This Morning as he refused to say a caller's name out loud.

The telly presenter, 45, appeared bizarrely hesitant to repeat back the lady's name live on air after she won a whopping £130,000 in cash.

Screenshot of a man sitting at a desk, smiling; a laptop with "The Winners Weekly" logo is visible.  A timer shows 2 hours, 50 minutes, and 25 seconds remaining.
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Jeff Brazier was left red faced during an awkward segment on This Morning
Jeff Brazier on This Morning ITV.
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The competition host seemed reluctant to say a caller's name out loudCredit: ITV

Jeff even told the woman ITV would have to "make a couple of checks" while also asking her spell her name out twice.

The lady was called Gaye, which is a common female name short for Gaynor.

The chaotic segment began when Jeff phoned the competition winner on Friday's episode of This Morning.

When she answered, he said: "Hello, this is Jeff Brazier. You're currently live on ITV This Morning. Who am I talking to?"

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She replied: "Gaye."

Jeff said: "Sorry, say that again?"

The winner replied: "My name's Gaye. G-a-y-e."

Jeff asked: "T-a-y-e?"

He then quickly appeared to say, "g-a-y-e" before briefly looking off camera and asking: "Gail?"

Jeff threw his hands in the air and said: "I'm not sure what you're saying.

Watch the moment Alison Hammond lusts over shirtless Jeff Brazier 'looking like James Bond' as he shows off his abs on This Morning

"But listen, we need to clarify firstly, did you enter an ITV competition in which the prize was £130,000?"

Gaye told him: "I did."

Jeff replied: "You did? Perfect.

"Well I'm very happy to say, subject to a couple of checks, I hope you're sitting comfortably or you're with someone. You have just won £130,000!"

Leaning forwards, he then told Gaye: "Spell your name for me again."

Using the phonetic alphabet, she said: "It's G. G for golf, a for alpha, y for yankee, e for echo."

Jeff replied: "Gaye. Well there we go, why didn't you just say that in the first place? It would have been so much easier!"

Viewers were left baffled by the awkward scenes and many took to social media to share their thoughts.

One fan wrote on X, formerly known as Twitter: "ITV are that woke they can't even say somebody's name when it's Gaye!"

Another added: "How many times did she say her name was Gaye?"

A third posted: "Gaye? TAYE? No Gaye, TAYE?!"

And someone else simply wrote: "GAYE!!! She is GAYE!!"

Read More on The Sun

Jeff, who found fame on the 2001 series of Shipwrecked, has been a regular presenter on This Morning for several years.

He is known for jetting around the world to present the competition segment.

Man celebrating on game show set.
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Jeff told Gaye she had won £130,000 before asking her to spell her name again
Jeff Brazier on the This Morning TV show.
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The star presents competition segments on This MorningCredit: Rex
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