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LOVE Island star Kem Cetinay started work at Primark today - turning up for a shift in his uniform and name badge.

The 24-year-old star, who has his own clothing range, filmed footage of him arriving at an eerily quiet shopping centre today.

 Kem Cetinay turned up at a branch of Primark in the shop's uniform and name badge
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Kem Cetinay turned up at a branch of Primark in the shop's uniform and name badgeCredit: Instagram

Wearing a blue top with 'I ❤️ Primark' emblazoned across it and a badge with his name wonkily printed across it, he filmed his arrival at a deserted shop.

Kem, who appeared on Love Island in 2017, is thought to be a millionaire with his Primark deal propelling him to a reported personal fortune of £1.5million.

Going up the escalator and heading into the shop to see his range range in person, he wrote: "So gassed!!!" as he toured his new range of summer shirts, tops and T-shirts.

A poster he filmed with his name at the top promised the collection was a "selection of smart-casual clothing and co-ordinated outfits".

 The former hairstylist looked round the shop inspecting his new range
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The former hairstylist looked round the shop inspecting his new rangeCredit: Instagram
 Kem modelling his 2019 range in a Primark promo shot
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Kem modelling his 2019 range in a Primark promo shot
 Jason Manford wore the uniform of Iceland to do deliveries last month
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Jason Manford wore the uniform of Iceland to do deliveries last monthCredit: PA:Press Association

His previous range was for people in their 20s heading abroad - a prospect that was dealt a blow recently, though many are likely to be able to jet off with major restrictions in place.

Last year, Kem brought out a collection of 16 items with Primark - including shirts, shorts, sliders and sunglasses to "get you holiday ready".

The star told fans his range was now available to buy, posting: "Thankyou so much for all your support man it means alot❤️ I can’t wait to see you all in this one! If you do go into a Primark store, please stay safe and keep your distance."

Kem isn't the only celebrity donning high-street stores' uniforms lately - last month comedian Jason Manford did shifts at Iceland in return for a donation to charity dressed in the chain's grey and red delivery driver outfit.

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